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ipoints embarks on loyalty push

10 May 2007 | Source: Precision Marketing
Colgate, Pedigree, Oust and Ocean Spray are offering 1.5 million ipoints customers money- off vouchers via the Internet for the first time, as part of a customer loyalty programme. ipoints.co.uk is boosting its loyalty programme by offering members money-off vouchers to use on leading branded goods in high street retailers, as well as offering them the chance to earn ipoints on their purchases..

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