GMTV launches new online coupon programme

Breakfast show, GMTV, has partnered with digital marketing services provider, Couponstar, to provide visitors to the GMTV website with a range of consumer-printed coupons and vouchers for in-store redemption.

Breakfast show, GMTV, has partnered with digital marketing services provider, Couponstar, to provide visitors to the GMTV website with a range of consumer-printed coupons and vouchers for in-store redemption. Every week GMTV reaches 13 million people in its 6am to 9.25am TV slot, interspersing news and current affairs with celebrity interviews and features. All of which is backed up on the website by a mix of advice, video clips, competitions, and user generated content. Using Couponstar’s CouponNET™ network, a “white label” platform for distributing coupons and vouchers via the internet, GMTV is able to expand its brand beyond 9.25am to match the 24/7 lifestyle it promotes.

GMTV was keen to develop its web activities to maximise its partnerships with affiliate organisations and encourage higher interactivity with its viewers. With 75% of GMTV’s users being females over 25 and 70% of these having at least two children, tips on how to run the household more efficiently and save money on the weekly shopping bill are key areas of interest to GMTV’s web visitors. And it was these areas that GMTV identified as key strengths of Couponstar’s CouponNET™ offering. CouponNET™ allows GMTV’s viewers to save money on a range of grocery, pharmaceutical and retail brands including Ocean Spray, Emmi, Pedigree, and Colgate.

Gareth Herincx, New Media Editor at GMTV, said: “At GMTV we pride ourselves on having some of the best online money-saving advice and tools in the business, and through CouponNET™ we are able to expand on promotional offers. The coupons are for everyday products and are redeemable at all major supermarkets means we can provide relevant offers to everyone that fits into the viewers’ lifestyle easily and effectively.” Couponstar’s technology bridges the gap between online marketing and consumers’ offline purchasing behaviour. And, with typical redemption rates of 20% plus - significantly higher than industry averages – Couponstar’s CouponNET™ network can help brands cost effectively acquire new customers and drive in-store sales.