It's time for packaged goods to move online

As online marketing breaks the 10%% market share barrier, why are fmcg companies still failing to come to the party? New figures from the Internet ABO Adspend study, conducted in partnership with PriceWaterhouseCoopers, reveal that in the first six months of 2006, the UK market was worth 917.2m, up 40.3 %% on the previous year. And yet, the fmcg industry is still slow to accept the opportunities presented by online marketing.