Customers will be lost by failure to embrace online

As online marketing breaks the 10 per cent market share barrier, why are packaged goods companies still failing to come to the party? New figures from the IAB Online Adspend study, conducted in partnership with PriceWaterhouseCoopers, reveal that in the first six months of 2006, the UK market was worth £917.2m, up 40.3 per cent on the previous year. And yet, the packaged goods industry is still slow to accept the opportunities presented by online marketing.

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