Newsquest launches on-line coupon gallery

SEVEN of Newsquest Media’s London web sites are now offering a range of money-saving coupon offers following the adoption of the CouponNet platform from digitial marketing services provider, Couponstar, the first time the service has been used by a newspaper publisher.

SEVEN of Newsquest Media’s London web sites are now offering a range of money-saving coupon offers following the adoption of the CouponNet platform from digitial marketing services provider, Couponstar, the first time the service has been used by a newspaper publisher. Commenting on the partnership, Eddie Embleton, regional digital and display manager at Newsquest said: “Although CouponNet is currently only live across seven sites around the North London area, the Newsquest group is very excited by the prospects that this new initiative presents. Forecasts for revenue and traffic generation are exceptionally impressive, and early indications are that we are well on track to achieving the benchmarks we have set.

“Both an on-line and off-line campaign has been prepared to drive our readers and users directly to the appropriate coupon galleries, with the print element specifically aimed at driving traffic to our web site and turning our readers into users. As such, the CouponNet platform offers a win-win scenario for all involved. Our readers become more qualified users and for their efforts they receive money off their grocery shopping. From a revenue generating perspective, we can help major brands to promote their products through our Web-site and sell more, and we both take a share of the revenues. As our user base continues to grow, so will the revenue opportunities”.