Discount coupons generate revenue for Lycos

Lycos Europe has launched an online, printable coupon gallery enabling visitors to download and print money-off coupons for redemption offline. The coupon gallery has been developed and is being hosted by digital marketing services provider Couponstar.

By taking advantage of Couponstar's CouponNET network, a white label platform for distributing coupons and vouchers via the internet, Lycos can provide its customers with money-off brand offerings from supermarkets including Tesco, Asda, Waitrose and Sainsbury. Current coupons available on the Lycos website include offers from Ocean Spray, Pedigree, Weight Watchers and Tate & Lyle.

Commenting on the decision to integrate a coupon gallery into the Lycos site, Jeffrey Lee, at Lycos Europe, said: "Lycos has always been at the very forefront of the online revolution and we have established a very loyal customer base that has come to rely on the site for compelling, innovative and informative content, news and information services. The addition of a coupon gallery to our website further extends the range of services we can provide to our customers, providing them with great savings on their favourite brands and giving them another reason to keep coming back to our site.

"From a revenue generating perspective, the coupon gallery creates a win-win scenario - we can help major brands to promote their products through our website and sell more, and we both take a share of the revenues. And as our user base continues to grow so will the revenue opportunities."

As market leaders in the consumer-printable coupon industry, Couponstar's technology is unique in providing advertisers with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers' offline purchasing behaviour.