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Taking FMCGs Online

1 December 2007 | Source: FMCG News
By failing to wholeheartedly embrace online marketing, FMCG manufacturers are missing a real opportunity not only to reach a wider audience but attain a measurable increase in in-store sales insists Jared Keen, Managing Director, Couponstar Ltd.

For full article (page 4 of PDF file), please download FMCG News PDF file (2.59MB) by clicking source link.
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