Brands struggling to satisfy online offers

Brands are failing to fulfill online competitions and promotions, with consumer complaints up by 750%. Research by industry trade body the Institute of Sales Promotions (ISP) shows that while last year there were seven complaints about online sales promotions out of a total of 136 complaints, so far this year the proportion has risen to 60 out of 162. The rise coincides with an increasing focus by brands towards online sales promotions — a multi-billion-pound industry, with the online...

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