Aunt Bessie’s partners with Couponstar

Frozen foods brand Aunt Bessie’s has partnered with digital solutions company Couponstar to integrate consumer-printed coupons into its online marketing campaigns. Aunt Bessie’s is using Couponstar’s CouponSOLO platform to send members of its Club loyalty programme secure print-at-home coupons, as part of a drive to increase consumer awareness and cross-brand consumption.

Clare Field, marketing director for Aunt Bessie's, says: “We aim to provide our consumers with a helping hand in the provision of home cooked meals and following the launch of our new website in 2008 we wanted to extend this to our club members by offering them a reward for engaging with our brand and buying into our ethos.”

Every two months a new coupon will be made available in the coupon gallery for consumers to select once they have received the newsletter. Distribution is controlled as each consumer can print out each coupon only once, and no further coupons can be printed out once the campaign print limit is reached.