Paypoint network gets real-time coupon solution

Couponstar has linked up with I-movo to provide a real-time coupon solution within the Paypoint retail network.

As a result of the partnership, brands will be able to develop secure and transparent, integrated closed-loop digital couponing campaigns.

Under the terms of the agreement, consumers will be able to receive a digital coupon as either an internet-printable coupon or an SMS text-message delivered direct to their mobile phone.

The printable coupons will be delivered off Couponstar's secure coupon distribution platform and feature a unique barcode that can be scanned easily at any of the 22,000 Paypoint retailers.

The platform provides the advantages of 'one-use-only' coupons and real-time reporting of coupon redemption activity in-store.

The service is expected to be of particular interest to the top 300 brands that are sold in over half of the UK's convenience stores.

Couponstar and I-movo are in final negotiations with a number of major brands to run the first joint campaigns in the UK.