Candia launches coupon promotion

Long life milk brand Candia is seeking to strengthen its brand and reach new customers with coupon promotions. Candia has joined forced with digital marketing and promotions agency Couponstar and Toucan to produce consumer-printed coupons. The 40,000 coupons will be available via websites on Couponstar's online network of partner sites, CouponNet.

Long life milk brand Candia is seeking to strengthen its brand and reach new customers with coupon promotions. Candia has joined forced with digital marketing and promotions agency Couponstar and Toucan to produce consumer-printed coupons.

The 40,000 coupons will be available via websites on Couponstar's online network of partner sites, CouponNet.

The campaign is a new direction for the brand, which has previously used a more traditional marketing approach with direct marketing and on-pack promotions. Candia seeks to boost the positive perception of long-life milk products to a younger demographic, while also rewarding its loyal customers.

The coupon promotion gives consumers a voucher worth the full price of a 1 Litre bottle of Candia Skimmed, Semi-Skimmed, or Whole UHT Milk.