Ryvita utilises consumer-printable coupons

Couponstar has been appointed by Ryvita to promote its new Limbos product range through consumer-printable coupons.

The campaign is aimed at promoting healthier snacking to consumers.

The coupons, which reward consumers with 50p off their next purchase of a Ryvita Limbos multipack when they register online, are available via CouponNET - a network of consumer websites that distribute coupon offers over the internet.

As part of the Ryvita Limbos campaign, the brand has invested heavily in above-the-line promotions, such as television advertising involving Fern Britton, to promote awareness of the product and increase sales.

It has also put significant resource into paid online search and PR.

However, Ryvita also recognised the need to develop an online presence to increase awareness of the Limbo range among coupon-searching shoppers and incentivise trials to further maximise the return-on-investment from its marketing spend.