Burger King launches £35 book of e-vouchers

LONDON - Burger King has launched a viral e-voucher booklet offering consumers a total of £35 worth of discounts across every meal of the day.

The fast food giant's is offering ‘buy one get one free' on a range of burgers including its Angus, Whopper and Bacon Double Cheeseburger.

In a bid to attract families where its arch rival McDonald's is traditionally stronger, it is also offering free kids meals with an adult meal.

Consumers can also take advantage of a number of Burger King morning offerings such as a free drink and hash browns with any breakfast butty purchased.

The initiative, which is flagged up on burgerking.co.uk, is the latest in a long line of aggressive voucher promotions by the chain and the first for the new year.