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Consumer-printable coupons also enable marketers to more effectively target consumers, reducing the amount of collateral sent out and the ensuing paper waste. And, as consumers only print the coupons they're interested in and use their consumables to do so, they're far more likely to redeem the coupon in-store, effectively removing the wastage that's typically associated with direct mail.

Tate and Lyle, the manufacturer of food and industrial ingredients, has partnered with Couponstar to drive awareness of its product range through the use of consumer-printable coupons.

Ocean Spray, the leading producer of cranberry products, has joined up with Couponstar drive awareness of its extended product range through a range of consumer-printable coupons.

The abuse of Internet Print at Home (PAH) coupons and vouchers continues to be a barrier to their wide-spread adoption within marketing campaigns, however the fears raised by campaigns such as those undertaken by Threshers and GAP recently can easily be overcome by investment in the correct technology.

There was a time when any self-respecting housewife wouldn't dream of going shopping without a bundle of coupons. But much like the term 'housewife', the market has changed.

By failing to wholeheartedly embrace online marketing, FMCG manufacturers are missing a real opportunity not only to reach a wider audience but attain a measurable increase in in-store sales insists Jared Keen, Managing Director, Couponstar Ltd.

Matthews Foods, the producer of Pure Spreads, has teamed up with Couponstar to enhance its customer loyalty programme and extend the reach of its coupon offers.

Voucher promotions freely circulated by email are being increasingly used by retailers, particularly in the build up to Christmas. However, with fake 60%-off vouchers for Gap stores currently in circulation, this provides further evidence that retailers need to assert more control over their voucher promotions.

Ocean Spray, the leading producer of cranberry juice drinks, dilutes, sauce and dried cranberries has joined up with Couponstar in order to drive awareness of its extended product range through a range of consumer-printable coupons.

The cancellation of all door drops during the Royal Mail strike had organisations across the country bemoaning the impact it would have on their ability to communicate with customers and the cost it will have on the industry.

The Grocery Game, the online consumer forum for saving money on grocery shopping, has partnered with digital marketing services provider, Couponstar, to help UK consumers money.

Instead of bombarding the customer with irrelevant emails, tailor your brand offers and make redemption easy.

Lycos Europe has launched an online, printable coupon gallery enabling visitors to download and print money-off coupons for redemption offline. The coupon gallery has been developed and is being hosted by digital marketing services provider Couponstar.

SEVEN of Newsquest Media’s London web sites are now offering a range of money-saving coupon offers following the adoption of the CouponNet platform from digitial marketing services provider, Couponstar, the first time the service has been used by a newspaper publisher.

Couponstar is a digital marketing and promotions Home that specialises in transforming online activity into measurable offline sales with a suite of products that safely and effectively integrate coupons or vouchers into online marketing campaigns.

By not embracing the full breadth of online marketing strategies, many fmcg (fast moving consumer goods) manufacturers are missing an opportunity not only to reach a wider audience but to gain measurable increases in retail sales, according to UK-based coupon provider Couponstar.

Newsquest, the second-largest newspaper publisher group, has announced the launch of its online printable coupon gallery that enables visitors to seven of their London sites to benefit from a range of money saving coupon offers.

From Marks & Spencer to BSkyB, brands across the UK are doing their utmost to be seen to be green. Corporate social responsibility has been joined by the environment on not only the consumer, but also the political, agenda. As such, its importance to brand-building is higher than ever.

Couponstar, provider of consumer-printed coupon marketing and technology solutions, has expanded its sales team with the appointment of two new UK Sales Managers.

Couponstar, provider of consumer-printed coupon marketing and technology solutions, announces the release of a significant upgrade to its coupon printing software.

Grove Fresh, the UK’s first pure organic juice producer, has joined up with Couponstar to provide visitors to the Bounty.com website with a consumer-printable coupon.

Colgate, Pedigree, Oust and Ocean Spray are offering 1.5 million ipoints customers money- off vouchers via the Internet for the first time, as part of a customer loyalty programme. ipoints.co.uk is boosting its loyalty programme by offering members money-off vouchers to use on leading branded goods in high street retailers, as well as offering them the chance to earn ipoints on their purchases.

I was interested to read that the FMCG sector reported the biggest increase to marketing budgets in the latent IPA Bellwether Report (Marketing, 18 April). Perhaps this indicatesthat FMCG firms are finally embracing online marketing. FMCG marketers can now directly influence consumers' purchasing behaviour through online campaigns. Printable coupons and vouchers, for example, provide unprecedented insight into consumer response, allowing brand managers to track and measure consumers'behaviour online and offline, from point of click to point of sale.

As online marketing breaks the 10 per cent market share barrier, why are packaged goods companies still failing to come to the party? New figures from the IAB Online Adspend study, conducted in partnership with PriceWaterhouseCoopers, reveal that in the first six months of 2006, the UK market was worth £917.2m, up 40.3 per cent on the previous year. And yet, the packaged goods industry is still slow to accept the opportunities presented by online marketing.

Couponstar is in talks with UK brands to present video ads prior to users downloading money-off coupons, following its work with beauty brand Olay in the US. The campaigns will feature on both its CouponNet and partners' sites, including iVillage and Bounty.

New figures from the IAB Online Adspend study, with PriceWaterhouseCoopers, reveal that in the first six months of 2006, the UK market was worth 917.2m, up 40.3%% on the previous year. And yet the fast moving consumer goods industry is still slow to accept the opportunities of online marketing.

Breakfast show, GMTV, has partnered with digital marketing services provider, Couponstar, to provide visitors to the GMTV website with a range of consumer-printed coupons and vouchers for in-store redemption.

GMTV is to launch a coupon incentive to develop its web activities and encourage higher interactivity with its viewers. The breakfast show has partnered with digital marketing services provider, Couponstar, to provide visitors to the GMTV website with a range of consumer-printed coupons and vouchers for in-store redemption.

With the rising costs of above-the-line media and diminishing returns from spend on TV promotion, newspapers, magazines and radio, the pressure is on fmcg companies to find an alternative cost-effective and efficient form of marketing. However, many fmcg companies still see the inability to measure the impact of online activities as a valid reason for not integrating them into marketing programmes.

Just don’t mention the phonelines. In a bid to win back viewer loyalty and increase interactivity, visitors to the GMTV website can access a range of coupons and vouchers for in-store redemption. All users have to do is print them off.

As online marketing breaks the 10%% market share barrier, why are fmcg companies still failing to come to the party? New figures from the Internet ABO Adspend study, conducted in partnership with PriceWaterhouseCoopers, reveal that in the first six months of 2006, the UK market was worth 917.2m, up 40.3 %% on the previous year. And yet, the fmcg industry is still slow to accept the opportunities presented by online marketing.

GMTV has teamed up with Couponstar, the online coupon specialist, to provide money-off vouchers for brands including Ocean Spray, Pedigree and Colgate. The coupons are available on Couponstar's CouponNet site and are redeemable at all major supermarkets.

As online marketing breaks the 10% market share barrier, why are fmcg companies slow to come to the party? New figures from the IAB Online Adspend study reveal that in the fast six months 2006 the UK market was worth 917.2m, up 40.3% year-on-year. However, the fmcg industry is still slow to accept the opportunities.

By failing to wholeheartedly embrace online marketing, FMCG manufacturers are missing a real opportunity not only to reach a wider audience but attain a measurable increase in in-store sales insists Jared Keen, Managing Director, Couponstar Ltd.

Leading FMCG brands, publishers and retailers including Colgate, emap (First Magazine) and Ocean Spray are using secure consumer-printed coupons and vouchers to engage consumers online to drive in-store sales.

Couponstar is launching its CouponNET™ service, an online network for distributing consumer-printed coupons and vouchers In the UK.

Marketers throughout the country will continue to debate whether Threshers'40 per cent off voucher campaign was a stroke of genius or a marketing trick which spiralled out of control.

An online network for distributing printable coupons and vouchers in the UK has been launched by Couponstar. Called CouponNET™, it provides a turnkey platform for FMCG brands and retailers to distribute coupons that can be printed out by the consumer, using a network of leading consumer websites.