News

Sainsbury’s is to run a mailing with a range of reward coupons entitled ‘Spend and Save 26 Christmas’ which is designed to offer customers affordable festive fayre in the run up to Christmas. But Jared Keen, managing director of ecouponing technology specialist, Couponstar, says that it's important to tailor campaigns to generate qualified databases, which can help to deliver long term gains.

Endemic discounting is only a short term option in the bid to woo today’s price sensitive consumer. If brands and retailers want to retain the key middle England customer base then they need to be far more savvy. It is marketing tools that enable customer engagement and quantifiable returns that will boost brand value and deliver incremental sales, explains Jared Keen, Managing Director, Couponstar.

Endemic discounting is only a short term option in the bid to woo today’s price sensitive consumer. If brands and retailers want to retain the key middle England customer base then they need to be far more savvy. It is marketing tools that enable customer engagement and quantifiable returns that will boost brand value and deliver incremental sales, explains Jared Keen, Managing Director, Couponstar.

Endemic discounting is only a short term option in the bid to woo today’s price sensitive consumer. If brands and retailers want to retain the key middle England customer base then they need to be far more savvy. It is marketing tools that enable customer engagement and quantifiable returns that will boost brand value and deliver incremental sales, explains Jared Keen, Managing Director, Couponstar.

One of the biggest problems for retailers, especially as we approach Christmas, will be trying to estimate demand. At this time of year the stores are generally filling with seasonal lines at full price. This year many of these products are already offered at a discount in an attempt to boost sales. Finding space for a large number of new low price lines obviously means pushing other products off the shelves and it is interesting that companies like Couponstar - which distributes promotional coupons via the Internet for shoppers to print out at home - is currently reporting a massive upsurge in interest from the branded FMCG suppliers it works with.

Consumer demand for promotional coupons is increasing but their misuse is holding them back from their full potential, reports Mark Ludmon.

Industry body works in conjunction with interactive coupon solutions specialist, Couponstar, to provide best practice guide for Internet printable coupons.

Industry body works in conjunction with interactive coupon solutions specialist, Couponstar, to provide best practice guide for Internet printable coupons.

Industry body works in conjunction with interactive coupon solutions specialist, Couponstar, to provide best practice guide for Internet printable coupons.

The coupon industry has come to an agreement on how to accurately measure the effectiveness of web-based printable coupons, allowing this channel to be compared fairly with other distribution media.

Industry body works in conjunction with interactive coupon solutions specialist, Couponstar, to provide best practice guide for Internet printable coupons.

Brands are failing to fulfill online competitions and promotions, with consumer complaints up by 750%. Research by industry trade body the Institute of Sales Promotions (ISP) shows that while last year there were seven complaints about online sales promotions out of a total of 136 complaints, so far this year the proportion has risen to 60 out of 162.

Internet advertising continues to grow at a staggering rate, however if FMCG manufacturers are going to shift their budgets online they need to be able to measure direct consumer response, not just to the online experience but how that translates to offline sales.

Magazine publisher IPC Media is to provide visitors to five of its key websites with a range of consumer-printable coupons for redeeming in-store. It comes from a new partnership with digital marketing specialist Couponstar, using its white-label CouponNET platform for distributing FMCG and retailer coupons via the internet.

IPC Media, the consumer magazine publisher, has teamed up with digital marketing specialist Couponstar to offer visitors to its websites printable rewards coupons. Visitors to IPC Media’s five key branded websites, including Now, Pick Me Up, What’s on TV, and Woman and Home, will be able to print off a range of coupons to be redeemed in supermarkets.

Benecol, the brand dedicated to lowering cholesterol, will integrate coupons into its online marketing activity for the first time, in a bid to raise brand awareness of its entire product range. The brand has teamed up with digital marketing and promotions agency Couponstar, to offer consumers a range of 12 coupons on all Benecol’s product range through its CouponSOLO platform

UKTV Food, the TV food channel, has introduced online printable food and beverage coupons into its website to offer an interactive online experience for viewers.

The use of secure online printable coupons as part of a below-the-line campaign can provide UK retail brands such as Hovis with an excellent vehicle for increasing sales during increasingly difficult trading conditions.

Ocean Spray, the leading producer of cranberry juice drinks, dilutes, sauce and dried cranberries drives awareness of its extended product range through a range of consumer-printable coupons.

Without question, FMCG manufacturers should be embracing the advertising opportunities provided by the Internet. However, if FMCGs are going to shift their significant budgets online they need to be able to measure direct consumer response, not just to the online experience but how that translates to offline sales argues Jared Keen.

The Sun Newspaper has partnered with printable-coupon market leader Couponstar to offer an extensive range of grocery print-at-home coupons to its online audience for in-store redemption. Using Couponstar’s CouponNET™ network - a “white label” platform for securely distributing printable-coupons and vouchers via the Internet – The Sun will provide a vast array of offers to its online audience to suit a wide range of consumer demographics.

With major FMCG brands increasingly turning to consumer printable coupons as a means of monetising their online marketing campaigns, Couponstar has seen a 400% increase in the number of coupon campaigns run on behalf of clients last year, including campaigns for Unilever, Mars, Colgate Palmolive, Johnson & Johnson, GlaxoSmithKline and Ocean Spray.

Internet advertising continues to grow at a staggering rate (‘Online adspend to pass £5bn by 2012,’ Brand Republic, 28 March 08), however if FMCG manufacturers are going to shift their budgets online they need to be able to measure direct consumer response, not just to the online experience but how that translates to offline sales argues Oli Felstead.

Sharwoods, the well known manufacturer of authentic Asian food, has partnered with digital solutions Home, Couponstar, to assist in the multi-million pound launch of its new authentic Thai range– a scheme that is proving to be a huge success – by encouraging customers to sample the new Thai range with the aid of print at home coupons.

With major FMCG brands increasingly turning to consumer printable coupons as a means of monetising their online marketing campaigns, Couponstar has seen a 400% increase in the number of coupon campaigns run on behalf of clients last year, including campaigns for Unilever, Mars, Colgate Palmolive, Johnson & Johnson, GlaxoSmithKline and Ocean Spray.

As the UK consumer continues to voraciously embrace the Internet and become increasingly sophisticated in its online behaviour, advertisers need to respond with innovative, interactive campaigns that maximise consumer value and reflect trends in this behaviour. So why adhere to outdated methods that no longer reflect consumer behaviour or expectations? asks Jared Keen, Managing Director, Couponstar.

With redemption rates hitting 25% and beyond, providing a measurable increase in in-store activity and unprecedented consumer interactivity, online printable vouchers present quantifiable value for money for the advertiser. So why adhere to outdated methods that no longer reflect consumer behaviour or expectations? asks Jared Keen, Managing Director, Couponstar.

Voucher promotions freely circulated by email are being increasingly used by retailers, particularly in the build up to Christmas. However, the fake 60 per cent-off version provides further evidence that retailers need to assert more control over their promotions, argues Oliver Felstead, European general manager at digital marketing services provider, Couponstar.