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As global mobile phone penetration reaches near saturation, marketers are understandably looking to leverage this incredibly personal medium to attain direct consumer interaction.

Kraft chocolate brand Milka is giving away a free 100g chocolate via an online voucher as it seeks to drive consumer trial in the run-up to Christmas.

Internet-printable coupons are a highly effective means of increasing online brand engagement, research by Omnibus for interactive coupon solutions company, Couponstar, has found.

Marketers that embrace internet printable coupons drive more traffic to their websites, enhancing brand value whilst also boosting sales.

Couponstar has released research that suggests that internet printable coupons are an effective means of increasing online brand engagement.

Couponstar has released research that suggests that internet printable coupons are an effective means of increasing online brand engagement.

Marketers that embrace internet printable coupons drive more traffic to their websites, enhancing brand value whilst also boosting sales.

Marketers that embrace internet printable coupons drive more traffic to their websites, enhancing brand value whilst also boosting sales.

Printable coupons and vouchers have never been so popular, but marketers using them solely for discounting are missing a trick if they want to grow market share during the recession and beyond.

Printable coupons and vouchers have never been so popular, but marketers using them solely for discounting are missing a trick if they want to grow market share during the recession, says Oliver Felstead, European general manager at Couponstar.

UK internet-printable coupon and voucher promotional marketing solutions Couponstar has appointed two new senior members to its team.

Online voucher specialist Couponstar has appointed Jo Malvern as product and marketing director for its CouponNet publisher network and Stuart Sankey as sales and relationship manager.

Marketers using printable coupons and vouchers solely for discounting may be missing a profitable opportunity to grow their market share during the recession, according to Oliver Felstead, European general manager for online coupon provider Couponstar.

Sales promotion company Couponstar has hired former pigsback.com group brand and marketing director Jo Malvern to the newly created role of product & marketing director.

Sales promotion company Couponstar has hired former pigsback.com group brand and marketing director Jo Malvern to the newly created role of product & marketing director.

Aunt Bessie's has partnered with Couponstar to integrate consumer-printed coupons into its online marketing campaigns, as part of a drive to increase consumer awareness and cross-brand consumption.

Frozen foods brand Aunt Bessie’s has partnered with digital solutions company Couponstar to integrate consumer-printed coupons into its online marketing campaigns. Aunt Bessie’s is using Couponstar’s CouponSOLO platform to send members of its Club loyalty programme secure print-at-home coupons, as part of a drive to increase consumer awareness and cross-brand consumption.

Couponstar has linked up with I-movo to provide a real-time coupon solution within the Paypoint retail network. As a result of the partnership, brands will be able to develop secure and transparent, integrated closed-loop digital couponing campaigns.

Couponstar, the market leader for internet printable coupons, has teamed up with i-movo, to provide a real-time coupon solution within the PayPoint retail network, which numbers nearly 22,000 terminals located in local shops in all parts of the UK and Ireland.

Couponstar and digital voucher service i-movo have teamed up to provide retailers with a coupon campaign that will work using the PayPoint retail network.

That we’re now in the grip of a full-on recession can’t be lost on anyone and the shift in consumer behaviour is the most marked the retail industry has witnessed in many years.

Although there’s no doubt that everyone is keen to save money, big discounts can lead to damaged brand values, not to mention slashed margins.

Couponstar recently reported a 652% increase in redemptions for Internet printable coupons over recent months

Kellogg's is planning to launch a £3m coupon campaign across the range offering consumers free packs of cereal.

Couponstar has been appointed by Ryvita to promote its new Limbos product range through consumer-printable coupons.

The role of branded goods in tempting shoppers into supermarkets will be seriously tested this week. Delhaize, one of Belgium's leading retailers with more than 775 stores, has announced that it is taking 250 Unilever products off its shelves after a spat with the branded goods giant over pricing and merchandising.

Long-life milk brand Candia has partnered with Couponstar, a digital marketing and promotions agency, to integrate printed coupons into its marketing campaigns. The programme, which was devised in conjunction with marketing consultancy Toucan, will see 40,000 coupons distributed via leading websites within Couponstar's leading network, CouponNet.

Long life milk brand Candia is seeking to strengthen its brand and reach new customers with coupon promotions. Candia has joined forced with digital marketing and promotions agency Couponstar and Toucan to produce consumer-printed coupons. The 40,000 coupons will be available via websites on Couponstar's online network of partner sites, CouponNet.

Money-off coupons are shaking off their dowdy Green Shield Stamp-image and experiencing a renaissance. As they adapt to the economic downturn, marketers across various sectors are recognising coupons' effectiveness at retaining and attracting customers, without fatally damaging their brand. Coupon specialists have reported a significant rise in their circulation and redemption in the past six months. Almost a third of consumers are more actively seeking out promotions than a year ago.

whilst it is great to see Burger King using online coupons to woo hesitant customers into their restaurants, today's economic climate means that marketers must ensure they limit their promotional liability if they are to avoid a campaign catastrophe.

Awareness of online discounting is snowballing as consumers consolidate retail spending and trawl online for the best possible bargains. As a result of the interest and business driven online during this recessive period, organisations have recently turned a lot of their attention and marketing spend towards combining online brand experiential campaigns.

As recession-hit consumers look for ever-more frugal retail bargains, how can brands use online discount promotions to entice people to part with their increasingly precious cash?

Sales promotional campaigns must be clearly measurable and managed more effectively if UK brands are to combat the credit crunch