Lycos Europe launches online printable coupon gallery enabling customers to save money on their next grocery shop

Lycos Europe launches online printable coupon gallery enabling customers to save money on their next grocery shop

Lycos Europe, the pan-European Internet portal, has recently launched an online printable coupon gallery that enables visitors to the Lycos website (www.lycos.co.uk) to benefit from a range of money saving coupon offers. The coupon gallery has been developed and is being hosted by digital marketing services provider, Couponstar.

By taking advantage of Couponstar’s CouponNET network, a ‘white label’ platform for distributing coupons and vouchers via the Internet, Lycos can provide its customers with the latest coupon offers online for traditional in-store redemption at leading supermarkets such as Tesco, Asda, Waitrose and Sainsbury. Current coupons available on the Lycos website include offers from brands such as Ocean Spray, Pedigree, Weight Watchers and Tate & Lyle.

Commenting on the decision to integrate a coupon gallery into the Lycos web site, Jeffrey Lee, at Lycos Europe, says, “Lycos has always been at the very forefront of the online revolution and we have established a very loyal customer base that has come to rely on the site for compelling, innovative and informative content, news and information services. The addition of a coupon gallery to our website further extends the range of services we can provide to our customers, providing them with great savings on their favourite brands and giving them another reason to keep coming back to our site.”

Lee continues, “From a revenue generating perspective, the coupon gallery creates a win-win scenario – we can help major brands to promote their products through our website and sell more, and we both take a share of the revenues. And as our user base continues to grow so will the revenue opportunities.”

As market leaders in the consumer-printable coupon industry, Couponstar’s technology is unique in providing advertisers with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers’ offline purchasing behaviour. And, with typical redemption rates of 20% plus - significantly higher than industry averages – Couponstar’s CouponNET™ network can help brands cost effectively acquire new customers and drive in-store sales.

All coupon offers are protected by Couponstar’s industry-leading security technology. Proprietary encryption, authentication, private & public key technology and sourcing are used when coupon information is transmitted across the Internet – preventing unauthorised coupon prints.

Commenting on the relationship with Couponstar, Lee concludes, “We have been really pleased with the team at Couponstar. They have been able to help us introduce a new value-add service to our customer base without it draining our own resources. The CouponNET network is fully hosted and managed by Couponstar which takes away the hassle factor, and we did not incur any start up fees or need to make any upfront investment in the coupon infrastructure.”