Couponstar enhances format and security features of printable coupons

Printable Coupon Leader Introduces Significant Improvements for Consumers, Manufacturers and Retailers.

Couponstar, the leading provider of consumer-printed coupon marketing and technology solutions, today announced the release of a significant upgrade to its coupon printing software that improves the technology, security, and visual format of printable coupons.

With the upgrade, Couponstar is introducing a fresh, improved look to what has become the industry standard format for printable coupons. Over 50 brands to date have standardised on Couponstar solutions for coupons printed from the internet.

Drawing on over five years of experience enabling consumers to print secure manufacturer coupons, the updated coupon printing software allows for more colourful coupons and the ability to print specialty coupon formats, like store coupons and rebate forms, as well as other secure documents like tickets and certificates, all with enhanced security features. The new security features draw on techniques used in the most secure documents such as currency to continue the Couponstar distinction of unparalleled resistance to mal-redemption and fraud.

“We listened to our clients, retailers, industry security experts and consumers to make sure we are making our coupons better for everyone in the couponing chain,” said Jared Keen, MD Couponstar. “Over a year in development, the new version provides our clients and the retail channel with a state-of-the art coupon, with the added bonus of improved aesthetics and an enhanced brand presentation for consumers.”

“Couponstar continues to play an industry leadership role by working with the Institute of Sales Promotion (ISP) to update the Electronic Coupon Guidelines and is applauded throughout the industry for its use of innovative technologies to enhance the anti-counterfeiting security aspects of their coupons. As Keen highlights, “Retail education and a clear understanding of the new features are key to implementing the new programme and we look forward to learning more as the new coupons enter the marketplace.”

The new coupons also have improvements designed to make them even easier for retailers and clearinghouses to accept and process, giving retail customers a better experience with printable coupons. Every Couponstar printable coupon has a unique code that can be tracked throughout the distribution, redemption, and clearing process, without requiring any personal information to be collected from the consumer. The additional security and easy-to-spot visual changes can help retailers identify trusted coupons quickly and keep lines moving.

Consumers will automatically receive the updated printing software when they print a coupon from a Couponstar affiliated website, such as www.couponnet.co.uk. Once the software is updated, consumers just pick, click, and print from any of the over 150 active coupons currently available online. The coupon printer software is fully backward compatible with all existing coupons and coupon programs.

Couponstar currently works with over 50 brands, including some of the world’s leading consumer packaged goods manufacturers, retailers, digital marketing and sales promotion agencies as well as media owners. Its CouponNET™ Network is the UK’s largest coupon network providing marketers with access to the growing Internet audience, making it easy for them to target hundreds of thousands of interested consumers every month, and launch new coupon promotions within a matter of minutes rather than days.