Aunt Bessie's partners with Couponstar to increase cross category purchasing

Aunt Bessie’s incentivises club members to trial its expanding range with consumer-printable-coupons

Aunt Bessie’s - the well known manufacturer of great British classics, including Yorkshire Puddings, Potatoes and Desserts - has partnered with digital solutions company, Couponstar, to integrate consumer-printed coupons into its online marketing campaigns, as part of a drive to increase consumer awareness and cross-brand consumption.

Through Couponstar’s innovative CouponSOLO™ platform which is powered by the secure, industry-leading printable coupon technology that underlies all of Couponstar’s offerings, Aunt Bessie’s is able to encourage its customers to sample a new product from the range every two months with the aid of print at home coupons.

Clare Field explains, “At Aunt Bessie’s we were really keen to build our reputation within our core markets. We aim to provide our consumers with a helping hand in the provision of home cooked meals and following the launch of our new website in 2008 we wanted to extend this to our club members by offering them a reward for engaging with our brand and buying into our ethos.”

Every two months a new coupon is made available in the coupon gallery for consumers to select once they have received the newsletter and each coupon is available until the coupon is printed by an individual consumer or until the campaign print limit is reached.

Field continues. “Couponstar’s technology provided a real solution in support of the launch of each new product to consumers, giving customers an incentive to continue to visit and interact with the website while rewarding them for their engagement, increasing brand awareness and promoting the new range.”

As the market leader in the consumer-printable coupon industry, Couponstar’s technology is unique in providing organisations with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers’ offline purchasing behaviour. As Field concludes, “Couponstar’s unique technology facilitated a controlled distribution of an important promotion that is fully trackable. The ability to track and measure the success of a promotion at every point, from click through to the number of consumers opting to print a personalised voucher and, via grocery retailers, those then redeeming the voucher in store, really sets Couponstar apart from the crowd. We are thrilled to report an astonishing redemption rate so far of more than twice the average redemption rate Couponstar pitched to us.”