Couponstar work with Ryvita to drive new product sales through online printable coupons

Couponstar technology to be used for new Ryvita Limbos campaign to educate consumers on the healthy alternative to potato-based crisps.

Couponstar has been appointed by Ryvita, the UK’s leading supplier of healthier snacks, in order to promote its new product range through consumer printable coupons. The campaign is aimed at promoting healthier snacking to consumers, encouraging them to try New Ryvita Limbos, which contain 90% less fat than regular crisps, as an alternative snack to regular crisps. The coupons, which reward consumers with 50p off their next purchase of Ryvita Limbos multipack when they register online, are available via CouponNET – a network of leading consumer websites which distribute coupon offers over the internet, and at http://www.ryvitalimbos.co.uk/Crisp-amnesty.aspx

As part of the Ryvita Limbos campaign, the brand has invested heavily in above-the-line promotions such as TV advertising involving famous TV personality Fern Britton, in order to promote awareness of the new product and increase sales. They also put significant resource into paid online search and PR. However, Ryvita also recognised the need to develop an online presence to increase awareness of the new Limbo range amongst coupon searching shoppers and incentivise trials to further maximise the return-on-investment from its marketing spend.

As Sam Collins, Digital Project Manager for Ryvita at Libertine London explains, “One of the main drivers for choosing Couponstar to provide our internet printable coupons is their fantastic reputation for accurate, measurable results at all stages of the online campaign. The ability to track the entire process from the moment the coupon is printed through to when it is redeemed at the checkout, provides us with a great insight into consumer activity and enables us to refine our promotional campaigns even further based on clear statistical evidence of what consumers actually want.”

A spokesperson for Ryvita comments, “At Ryvita we aim to inspire and encourage people to opt for a healthier lifestyle by providing them with a wide range of products. However in the current climate we also wanted to offer consumers a little reward for deciding to adopt a healthier lifestyle, which is exactly what the coupon does”.

With over five years of experience enabling consumers to print secure manufacturer coupons, Couponstar’s technology draws on techniques used in the most secure documents such as currency offering unparalleled resistance to mis-redemption and fraud. Every Couponstar printable coupon has a unique code that can be tracked throughout the distribution, redemption, and clearing process, without requiring any personal information to be collected from the consumer. And, with typical redemption rates of 25% plus – significantly higher than industry averages – Couponstar can help brands cost effectively acquire new customers and drive in-store sales of brand new products.

The spokesperson for Ryvita concludes, “Couponstar’s solutions have given us the confidence to invest more of our marketing efforts online, primarily due to the ability to measure its impact on sales in-store.”