Google engineering director to spearhead Couponstar's product development & innovation

Steven Horowitz joins parent company Coupons Inc as Chief Technology Officer

Couponstar Ltd, the interactive coupon solutions company, today announces the appointment of Steven Horowitz as CTO of both its parent company and technology provider Coupons, Inc.

Horowitz, the engineering director who recently helped oversee Google’s development of the Android mobile operating system and software – joins the Coupons, Inc. team as internet-printable coupons experience significant growth on both sides of the Atlantic and states this was one of the key reasons for his move to the company. As Horowitz explains, “Coupons.com and CouponNET have fast become two of the world’s leading online brands, so this is a very exciting opportunity, The companies are at a pivotal point in their business, and I am eager to help further advance the development and deployment of new platforms and services for digital promotions throughout the US, the UK and Europe.

As Couponstar’s parent company, Coupons, Inc. is responsible for its product innovation, software development, maintenance and technical support, and as such Horowitz’s appointment will have a key impact on the direction of the business. As Jared Keen, Managing Director at Couponstar explains, “Steven will be actively involved in both steering the strategic direction of Couponstar's product innovation and overseeing its day to day software development and engineering work. We have seen outstanding success since we launched in the UK in 2005, with continual growth both in terms of the number of campaigns run, the number of coupons distributed, and the total revenue generated. And, as we continue to expand our offerings to meet the growing demands of our clients we look forward to building on this success even further.

As the market leader in the digital coupon industry, Couponstar’s technology is unique in providing a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, bridging the gap between online marketing and consumers’ offline purchasing behaviour. With typical redemption rates of 25% and above - significantly higher than the industry average - Couponstar can help brands cost effectively acquire new customers and drive in-store sales.

Keen concludes, “With his vast experience in the online and mobile sector, Steven will help us to enhance our range of digital coupon solutions for the local market, enabling Couponstar to provide a complete multi-channel marketing package to maximise the value of the coupon-led campaign. By adding a mobile element to existing internet and email-based coupon campaigns, organisations can create a highly effective, integrated digital coupon strategy that reaches the consumer via his or her preferred method.”